Maintaining and Developing Successful Commercial Web Sites addresses the reality of successful sites today, namely the notion that maintaining and developing the site is actually a bigger commitment than launching it. Management wants to maximize profits and obtain reliable performance data, customers demand better service and insist on a site that is more advanced yet easier to use, and Web sites should be increasingly integrated with the whole business even as the amount of information handling continues to grow. Maintaining and Developing a Successful Commercial Web Sites more focused on process, reality, and pragmatism and less on strategic theory. It provides readers with the knowledge, tools, approaches and processes to manage key site maintenance and evolution projects, providing answers to the following questions: * How can I better manage changes and updates to my website? * How can I improve to allow more contributions to the site and more content and still maintain quality and control? * What is content management and how to go about it? * How do I go about personalizing or build community? * What is a Customer Relationship Management (CRM) and how I actually do it online? * How do I measure and report on how this site do? * How to avoid information overload? * How do I maximize the value of this site created? This book includes case studies to show the light of how the issues addressed in this book is translated into reality.