How do you find your way in this era of information overload? Written by Peter Morville, author of groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. But before he does that, Morville look back at the history of wayfinding and human evolution, showing that we fear being lost has driven us to create maps, charts, and now, the mobile Internet. The main thesis of this book is that information literacy, information architecture, and usability all important components of the new world order. Morville book is highlighted with full-color illustrations and rich examples that bring his prose to life. Ambient Findability does not preach or pretend to know all the answers. Peter Morville takes you on a tour of these memes and more ideas - ideas that will not only fascinate but will awaken your creativity in practical ways that you can apply to your work immediately. "" A tour of life, fun and informative of a topic that will only become more important. "" - Author David Weinberger, "Small Pieces Loosely Joined" and "The Cluetrain Manifesto" "" I envy the young scholar who finds this inventive book, by whatever strange means are necessary. This book will help you develop your online business in a world where that was found is unclear. "" - Jakob Nielsen, Ph.D., Author, "Designing Web Usability: The Practice of Simplicity" "" The information that is difficult to find will remain information that is not found - from one of the fathers of the discipline of information architecture, and one of the most experienced practitioners, come penetrating observations on why findability is elusive and how the act of seeking changes us. "" - Steve Papa, Founder and Chairman, Endeca "" Whether it's facts or figures, a person or place, Peter Morville knows how to make it findable. Morville explores the possibilities of a world where everything can always be found - and the challenges in getting there - in this case, wide-ranging, the book thinking "." - Jesse James Garrett, Author, "The Elements of User Experience" "" It's easy to assume that current searching of the World Wide Web is the last word in finding and using information. Skillfully weaving together information science research with extensive experience, he developed a feeling for the reader to the near future when information is truly findable all around us. There are huge implications, and Morville's life writing and witty take them home. "" - Marcia J. This is a timely book that will have a lasting effect on how we create our future. " - Jared Spool, Founding Head, User Interface Engineering "" In Ambient Findability, Peter Morville has put his mind and keyboard on the pulse of the electronic noosphere. With real examples and writing life, she describes the challenges and wonders of finding our way in cyberspace, and explains the mutually dependent evolution of our changing world and ourselves. This is a must read for everyone and a practical guide for designers. "" - Gary Marchionini, Ph.D., University of North Carolina "" Find this book! Anyone interested in makinginformation easier to find, or understand how to find and are found is changing, will find this thoroughly researched, engagingly written, literate, insightful and very, very cool book well worth the time.