Solving the traffic problem and change the browser into a buyer When a web design expert Ben Hunt is set to calculate the difference between regular web sites and large, he expected to find the key in the simplicity of design. You'll find easy fixes implemented, and they're all here you are. Understanding the essence, your market, and your proposition. Shipping - Create websites that are seen by the right people, providing an interesting experience, and produce the desired action. Learn how to use the test to improve your site's conversion rate .. Discover the holistic nature of web site optimization and multiplicity why this simple technique to check dozens of traffic buildings, attract your audience, and craft an effective call to action.Combine creativity with analysis for best results. Ben Hunt Principal Consultant for Scratchmedia Ltd.