His analysis of vast and rich theoretically extends from his personal experience as a blogger, through the history of media, the emerging social networking platforms and applications. Set against the backdrop of economic crisis brought about by neoliberalism, the book engage with recent work in contemporary media theory as well as by thinkers such as Giorgio Agamben, Jean Baudrillard, Guy Debord, Jacques Lacan, and Slavoj me? Ek. He argues, moreover, that the reading network in terms of drive allows us to understand the real them, the human dimension, namely that instill feelings and affect us in the system. In a very clear and lucid prose, the Dean link update that seem trivial and while the new mass culture of the internet for more fundamental changes in subjectivity and politics.