You will learn best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating an ad campaign that balances the goal with the design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf file * 3rd party rich media technologies that exceed the 30k banner * Integrating video into the site and banners * Trade * Social media applications and ad tracking for impressions, interactions, clicks, and conversions * Using ActionScript to save time developing and implementing standards team Published projects developed with the practices and AS code presented in this book are available on the site http://www.flashadbook.com companion * The real world examples of rich media advertising and AIR applications * Insider tips Industy and workflow of the award-winning designer * Companion Web site with case studies, and reusable AS3 and Flex code snippets