Once upon a time, starting a business means the month of researching, refine business goals and writing a business plan, talk to investors and banks, negotiating for a loan, and collect money. At least that? What writer Jason Glaspey and Scott Kveton and Michael Richardson of their colleagues do when starting bacn.com, bacon online retailers. In a delicious story, they describe their process of starting a business on a shoestring, including the things they did right and things they do wrong. And whether it s to choose? The domain name or choose the right content management system, purchasing and storing inventory or thinking about compliance, using social media for marketing or search for a location to host? Epic?