How do you turn website visitors into customers? You will learn how to use the principles of marketing, design, usability, and analysis on your site to increase the ratio of buyer-to-your visitors, whether you are involved with marketing or designing a large e-commerce sites, or managing an online operation is simple. Based on the authors vast experience in helping businesses attract customers online, this book discusses every aspect of the process, from referral to completion of visitor sales. Browse case studies involving a significant improvement in conversion rate Walk through the various stages of sales and understand the value of every Understand your website visitors through the creation of persona Connect with potential customers and guide them toward conversion Learn how to deal FUDs - Fear of customers, uncertainty, and doubt check the path that take visitors from landing pages to checkout test any changes you make to your original design "The Web is unique in its ability to give it almost impossible to win-win: .. You can increase your income AND make your customers happy Buy this book to follow practical advice on how to create a high converting website visitors you love" - Avinash Kaushik, author of the Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex) "Khalid Saleh and Verse Shukairy are two of the world's leading practitioners of conversion optimization, and they distilled their years of experience in this great book that guides you in a journey of clicks to sales. This is a must-read for online marketers and web operations manager at . "- Jim Sterne, Founder, eMetrics Marketing Optimization Summit, the Chairman, the Web Analytics Association