Building a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to become productive and effective. Shares best practices of corporate blogging, including the tricks of the trade, what works, and pitfalls to avoid Walks you through preparing a company blog, set strategy, promoting the blog, and measure success in Review legality involved with a company blog, such as rejection, terms of service, policy comments, slander and defamation, and more features examples of successful programs throughout the blog this book Corporate Blogging For Dummies shows you how to build a corporate blog in, friendly, and success in a safe manner.