Building on the success of two previous bestselling editions, the latest revision covers the basics of blogging is important, necessary elements of a good blog, and tools you'll need to get started. Building on two previous bestselling editions, and includes the latest advertising tool to attract viewers, the method to make money with your blog, and how to measure the success of your blog includes major software updates to the utility of blogs, including Google's Blogger, TypePad and WordPress Walks you through search engines optimization of the latest techniques to enhance visibility Review your blog is the latest plug-ins and gadgets that will allow you to extend your blog If you are in a fog about how to blog, it is easy to understand guide is a book that is right for you.