This is a practical, start to finish guide to promote the cause and participate in social movements in the social Web. Old activist and online community expert Tom Head covers everything you need to know about e-activists, including: "Using the Web to find work activism and volunteer opportunities" Using Google Alerts, RSS feeds, and other tools to keep information "Building cause-related websites - even if you have practically no money or experience of the web "Engaging effectively in social networking sites" Promoting the cause, event, or organization without spam "Getting the attention of more and links for the purpose of" ally Keeping information via email, blogs , text messaging, and Twitter "Organizing local activists using global media, and using online activism to support field work" Blogging for promoting the cause: when working, and when it is not feasible "Avoiding common mistakes made e-activist