With the new features are great including advanced customization and segmentation capabilities, Analytics supplying information about visitors to your site that helps you increase the value of your site. Understanding the concepts, install the Google Analytics program, using appropriate goals and filters, and reading reports Learn to interpret and apply the results of Analytics, even if you are not a web pro See how other companies use Analytics data Explore new features such as AdSense integration, cost data settings, motion graphics, custom reports, and tracking events Apply the information you'll get from the reports on traffic, visitors, contents, site search, and more Searching for deeper with advanced techniques, tips, and hacks Note: CD-ROM/DVD and other additional materials not included as part of eBook file.