Bean and Sun Microsystems use online auctions to help improve their bottom line Of disbursement excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. App Auction Details of tools and tactics used by Sun Microsystems, Coca-Cola, and companies of all sizes and virtually every industry to create, implement, manage, and execute an online auction. larger number of businesses will be able to find profitable benefits using an online auction.