But hold information on your website should be updated, and customers you need to know. Syndication Web Sites With RSS Feeds For Dummies has what you need to know to get up and running quickly and with today s flood-change of information continues, sooner is a top priority . Here, in English, you will learn how to: Use RSS to drive traffic to your website and build brand awareness Select and install appropriate software, setting up RSS feeds, and decide on a format that meets your needs Create RSS feeds from scratch , or put the news reader on your Web site Improve your site ranking on search engines and build customer loyalty Enable your customers to choose when and how they receive updated information Tailor information for your audience and publish all your updates quickly and easily Promote your RSS feeds and explain to your customers how to use Provide added value for your customers Take advantage of RSS can make life easier for you and those who do business with you will. Syndication Web Sites With RSS Feeds For Dummies helps you maintain fresh content for your website, blog, or e-zine, promote your site and build a network , and even update vital documents like employee guides, price lists, and procedures manual, quick and easy.