This technology has produced a level of consumer participation is unprecedented and it is time for businesses to embrace them as part of their own information and knowledge management strategy "Enterprise 2.0". Is one of the first book that explains the impact that social software will have the corporate firewall, and ultimately how staff will work together in the future. 4Cs model at the heart of the book uses practical examples from well known companies in various industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company.Erudite, well-researched and very readable , this book is essential reading for anyone involved in knowledge, information and library management, as well as their implementing social software in organizations.