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Advanced Web Metrics with Google Analytics, 2nd Edition


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Google Analytics is a free tool that measures the effectiveness of your website and help users to better understand how the performance of web sites, this book is a detailed use guide written by one of the original creators of software filters Explain what keep accurate data, how to measure the use of Flash and tags for e-mail marketing, and providing segmentation visitors what Examine the principles of feedback and most useful web analytics practices, then shows how to use GA reports and how to track the dynamic Web pages, banners, links out, and a contact form setup to forward Discussed set goals and filters, how to integrate GA with third party systems, and how to use new API Advanced Web Metrics with Google Analytics, Second Edition is invaluable for beginners and experienced users of Google Analytics.

Computer eBook Details

  • ISBN-10: 0470562315
  • ISBN-13: 9780470562314
  • Publisher: Sybex
  • Pages: 528
  • Date: March 2010

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