But with more than 180,000 + applications are now available, just get your application to the App Store is no longer enough. Top iPhone and iPad applications marketing consultant Jeffrey Hughes walks you through building a marketing plan to win, the position of a highly competitive application, choose your message, building buzz, and connect with people who will really? buy your application. With many examples and screen shots, this book makes the iPhone apps and IPAD marketing easy! You? Will Learn How Identify your application? Unique values, target audience, and total messages Understanding the App Store? Dynamics and choosing the right strategy to cut through the clutter Setting the right price for your application Get App Store and third-party review to recommend the application you write effective press releases for your application and your publicity time for maximum effectiveness Blog about your application and get the attention of influential bloggers use Facebook, Twitter, and other social media to produce a promotional word-of-mouth buzz Use and cross-marketing, such as professional marketers do build an audience that will buy the next application, too!