Social networks and online communities are reshaping the way people communicate, both in personal and professional life. Although they are well equipped to evaluate and create a variety of interfaces, social networks require different design principles and ways of thinking about users in order to be successful. Design for growth presents tried and tested design methodology, based on decades of study authors, to ensure a successful online community and sustainable - if the wiki for employees to share procedures and best practices or for the next Facebook. This book describes the four criteria, called "ribs," which is needed to design an online community successful and sustainable. These concepts provide designers with the tools they need to generate information on design ideas creative and productive, to think proactively about their communities are building or maintaining, and to design communities that encourage users to actively contribute. Provides an important tool for creating growing social network, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet the needs of clients Contains real-world stories from people that popular, well known to describe how the concept of working Features an online network that employs complementary techniques described in