While this type of testing is very important for designing the user experience, more companies are also looking to test a large sample size to be able to compare data according to specific user populations and see how their experiences differ across user groups. Readers will develop a solid understanding of online usability testing capabilities, when it is appropriate to be used and not used, and will learn about various types of online usability testing techniques. * The first guide to research large-scale user experience using the Internet * Presents how-to do the test online with 1000s of participants - from beginning to end Outlines * important tips for online study to ensure cost-efficient and reliable results