Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as good corporate citizens who support the exchange of ideas Get honest feedback from your customers Influencing public opinion If you are you? Back new to blogging, or if you know the mechanism of a blog but want help refine targeting and, Buzz Marketing With Blogs For Dummies will get you going immediately. An expert blogger shows the ins and outs of preparing a professional-looking blog, walks you through the jargon, help you decide what your blog should do, and even explains various software solutions. ? You will learn how to: Set up and maintain a blog, write in blogging style, and observe the ethics of blogging Define your target audience and your blog to reach them Involve your customers, earn their trust, educate the public, and build communities Avoid legal pitfalls that may arise while maintaining an interesting blog you Encourage contributions and links to your blog Use images and design eye-catching format Optimize your blog for search engine ranking up, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provides custom Web solutions for clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain multiple blogs-top business value.