The Social Media Marketing book guides you through the maze of people, platforms, and social media tools so you can decide which one is used, and how to use them most effectively. Whether you're a seasoned pro or new to the social web, this book takes you beyond jargon to the mastery of social media marketing. It makes sense from a complex environment with the help of screenshots, graphs, and visual explanations Understanding the history and culture of each type of social media, including features, functionality and protocols Get a clear explanation of the method you need to trigger viral marketing success of the technology and tactics Select marketing that are most relevant to your campaign goals Learn how to set specific goals for your campaign and evaluate them in accordance with key performance indicators