Learn the nuts and bolts search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid pitfalls and improve the search engine. Ideal for web developers, smart marketers, webmasters, and anyone interested in SEO, this book serves not only as an SEO tutorials, but also as a reference for implementing effective SEO techniques. Make your site attractive to the SEO who can stand the test of time Optimize your site for Google, Yahoo, Microsoft Bing, as well as search engines are used in various parts of the world Conduct keyword research to find the best terms to reach your audience - and they will respond to the related conditions Learn what makes a search engine bug using custom scripts Analyze your site to see how it measures up to competition