They argue that companies with the highest level of return to investment in technology they are doing more than just buy technology, they create new forms of organization capital to become a digital organization. These innovations include clusters of business processes and organizational changes, including greater information sharing, decentralized decision-making, linking pay and promotion to performance, pruning non-core products and processes, and greater investment in training and education. Brynjolfsson and Saunders went to check the real sources of value in the emerging information economy, including inputs and outputs are not tangible challenge the traditional metrics. Similarly, non-market transactions such as items of information a Google search or view from the Wikipedia article is an increasingly large share of the economy, but almost invisible in the GDP statistics. Drawing on the work done at the MIT Center for Digital Business and elsewhere, Brynjolfsson and Saunders explains how to measure the value of technology in the economy. They treat other types of technology, not only from ordinary capital investment by also focusing on complementary investments - including process redesign, training, and strategic change - and tons of it value product quality, timeliness, variety, convenience, and new products. Innovation continues through boom and bust.