An international expert in search-engine optimization, Jon Smith explains how to attract serious customers are not curious or bored web surfer? Registering your site with Google comes with the best keywords Think like your customers Make your site really can be accessed using metadata to your advantage Ads on the Web Measuring what works and what doesn? t Containing 52 techniques in all, each of which can be used directly, Be # 1 on Google is an important guide to winning the battle for first place in the world? S is the most used search engine.