A practical guide will teach you everything you need to know quickly becoming Twitter power users, including strategies and tactics to use the 140-character Twitter message as serious - how to improve your business - and effective. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and very respected Twitterers, Twitter practical information in the book are presented in fun, full-color format is packed with helpful examples and clear explanations. Twitter Tips 1. Even if you use Twitter primarily for posting information that is not it? Directly about your company, you can? And must? Use it to sometimes link back to your own website or blog. Many companies find that Twitter could be a top referrer to their site, so avail yourself of that benefit only? intelligent manner. The key is to frame a link in an interesting way to your Twitter followers?. try something like the example here, each with a link back to the Bigelow Tea blog. If you re looking to get the most out of Twitter?, Don t fall into the trap of post RSS headline feeds from your site or blog?. Four Essentials for Search For If you want the search results is really useful from Twitter, you should spend some time playing with the advanced search option to find terms and topics people are talking about. (Don t forget that putting quotes around the name you can help sharpen the results of your Twitter account name .. Also, if your company is a common name, use the minus sign to filter out inappropriate results. For example, if you work for Kaiser Permanente, Kaiser-Chiefs look to make sure the message about the band don? t overwhelm your results.