Web 2.0 to describe a particular Web site; cultural trends like social networking, blogging, or podcasting, or underlying technology that makes the coolest applications today is probably the Web. But even the smallest, leanest companies can take advantage of new trends, new and open-source programming tools, and new networks. This book presents many ideas that will allow any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more of a series of trends from a basket case: The more, the power in the hands of individual users and their networks?. Web 2.0 represents a landscape in which users control their online experience and influence the experiences of others. This business is successful on the Web, therefore, now comes from harnessing the power of social networks, network computing, media and opinion networks, and advertising network. Web 2.0 takes advantage of higher bandwidth and programming tools that light to create rich, engaging online experiences that compete with television and other offline activities.