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Mastering Web 2.0
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Speaking to a business audience is busy, Lincoln help executives select a social media tool that is suitable for companies or brands. He explained the potential of blogging, video articles, casting and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.
Computer eBook Details
- ISBN-10: 0749454660
- ISBN-13: 9780749454661
- Publisher: Kogan Page
- Pages: 224
- Date: July 2009