Whether you're creating a new site from scratch or rework an existing site, Building Social Web Applications will help you select the tool appropriate for your audience so you can build the infrastructure that will encourage interaction and help the community unite. Determine who will be attracted to your site, why they will stay, and who they will interact with a clear definition of visual design to communicate how your site works Build the software you need versus plugging in one-size-fits-all, off-the application Managing the-shelf identity of visitors and determine how to support their interactions Monitor requests from the community to guide your choice of new functions you plan the launch site and get the message out