If you are a web designer, web developers, information architects, product managers, usability professionals, content publishers, or businesses new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with rapidly growing technology. Mobile Design and Development will help you: Understand how the mobile ecosystem works, how it differs from other media, and how to design products for the mobile context Learn the pros and cons of building native applications sold through the service or app store versus mobile sites or web applications Working with the flow, prototypes, usability practice, and visual design of screen-size independent use and test cross-platform mobile web standards for older devices, and devices that may be available in the future Learn how to justify a mobile product by building on a budget