An Introduction to e-Business provides the contemporary knowledge on key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. To fully appreciate the e-business environment we need to understand the relationship between the various disciplines that come together to form a * Integrate business, management, management, strategic technology, marketing and economics in the context of e-business * Provides practical insight by including an option in-depth case studies on high-profile companies, like Amazon.com, e-Bay and Google