stated that the large increase in the productivity potential of IT can lead to major improvements in corporate productivity. Software vendors and CIOs who reads this book will find a software development process that is transparent, practical and efficient. Non-technical C-level executives (CEO, CFO, Coos, etc.) will find a blueprint to increase company productivity and dramatically reduce operating costs. Over the last decade, CIOs have been urged, cajoled, advised and urged to act more like CEOs, CFOs, Coos and C-level executives. This book shows that the time? for CEOs, CFOs, Coos and C-level executives began to act more like a CIO. Compliments to the face? The Next Leap in Productivity? Adam? The book is a challenge for all the top managers? Has stopped caring about IT. The message is simple: If you really care about IT, you find ways to make IT more productive. Improvements in productivity you achieve IT can then be utilized as a big leap in productivity at the enterprise level. This book offers a road map to translate the productivity of IT on business profits. Adam - s? The argument is worth reading and worth your consideration as you formulate IT strategy and plan for your IT.? Budget Gary Beach, Publisher Emeritus, CIO Magazine ? Adam laid the foundation for a common language that can be used to bridge the gap between IT and other critical components of a business such as finance, product development, sales, marketing, distribution and customer service. ? Adam s concept has the potential to increase the level of trust and performance of all firms -?. Michael Minelli, Co-author, Partnering with the CIO The types of principles of productivity? It is not mere theory.