There is no sacrifice of usability or power. It is easy to follow book will teach you how to install, configure, and customize the Zen Cart shop and use tools and public relations campaigns to attract customers into stores. It also will teach you to customize the look and feel of your Zen Cart shop by localizing and customizing templates. With this tutorial is very good, you will be able to extend and tweak the store Zen Cart. What you will learn from this book? Install and configure your Zen Cart shopManage, import, and export products in bulkConfigure zones, currencies, payment processors, and shipping discounts modulesUse, salemaker, cross-sell and up-sell to promote productsUse gift certificates, discount coupons, and newsletters to attract customersLocalize your store by translating and adding new language and localesCreate or customize a template for your product and customer shopMigrate from osCommerce to Zen Cart Zen store CartIntegrate with other CMS such as e107, XOOPS, Gallery2, WordPress, phpBB, etc. Who is this book written for? This book is mainly for professional developers interested in building, improving, or expanding the site to customers Zen Cart.