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Complete Web Monitoring


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Do you really understand your online presence? Web Monitoring complete shows how to measure every aspect of your web presence - including analysis, backend performance, usability, community, customer feedback and competitive analysis - whether you're running an e-commerce sites, community, a media property, or Software-as-a -Service company. concrete examples of this book, clear explanations, and practical recommendations make it necessary for anyone who runs a website. With this book, you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversion, and analysis of user interaction motivation Find out your market with sound research Measure-of-the customers' health and availability of your website with the testing of synthetic and real-user monitoring of community Track associated with your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregator Understand how to assemble these data into a report that clearly tailored to your organization and your audience You can not improve what you do not measure. Monitoring Complete Web show you how to convert a lost opportunity, frustrated users, and costs spiral to be successful online. "This is a very comprehensive view of almost everyone needs to know about how the site works and what needs to know about them.

Computer eBook Details

  • ISBN-10: 0596155131
  • ISBN-13: 9780596155131
  • Publisher: O'Reilly
  • Pages: 672
  • Date: June 2009

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