Create a dynamic shop, full-featured, online with the most powerful open source e-commerce software Step-by-step guide to build your own online store focus on key features of Magento you need to know to get your store up and running Customize the appearance of the store to make your unique Clearly illustrated with screenshots and examples of work In Detail Magento is the world's most developed e-commerce solutions. However, starting with Magento can be difficult without proper guidance. This book provides guidance that in the form of a step-by-step approach to build a store, a simple online effectively. This book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, filling your store with products, receive payments, keeping in touch with your customers, and fulfill orders. When you create an online store with Magento, you usually follow a series of specified steps. Each chapter shows you how to get the most out of a single step. You will learn to adjust the default Magento store so that it becomes your store and also about Magento directory structure and where some elements of a shop-adjusted. This experience will help you if you decide to go beyond this book and install a new theme or create your own themes. When you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you must have a basic but complete, work online stores. What you will learn from this book? Installing and configuring Magento and add products to your online catalog Create categories and attributes to build your product catalog Enhance your products with descriptions, pictures, and inventory information Create a category of products to help customers navigate the online store you automatically apply sales tax rules to different addresses delivery and different types of products now and sell products in the group and set of views associated with any product that is being viewed by customers Offer your customers the option of product size, color or other attribute and give discounts based on the number of Receive payments using Paypal, credit cards, and checks money orders / and offers a variety of delivery options Create your own, customized shipping rates and connect to the sender, such as UPS, FedEx, and USPS Approach This book will provide you with instructions step-by-step to install, configure, and use Magento to run e-commerce sites. Who is this book written for? This book is for anyone who wants to create an online store using Magento.