In Detail Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs. It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with popular applications like Google Picasa. This book will tell you how to transform a slow-paced business blog into a blog that typically generate profit interesting and interactive with measurable results. You'll learn everything you need to know to extend your blog and grow beyond the basics of using Blogger. This book will include: Customize and create templates to make your blog attractiveAdding social bookmarks to your blog to promote your site Joining the blogosphere to drive traffic to your blog siteCustomizing using effectivelyCustomizing widget to your blog RSS and Atom feeds, and Blogger feeds are available for the ad and viewer usersManaging featuresMonitoring add e-commerce and advertising using Google AnalyticsManaging and optimize your blog for search enginesIntegrating your website with your blog Approach Written in a clear, readable style, this book takes you through the essential tasks required to create a blog feature rich as quickly as possible. You will also learn how to market and measure the success of your blog using Google web applications and other popular tools. This book deals with using the current Blogger and third-party tools to optimize and create widgets for your blog. You'll change your blog using existing tools then take further with a more challenging approach to customize your blog. Who is this book written for? This book is intended for users at the Blogger platform who want to get the most out of Blogger and people who use a different blogging platform and plans to switch to Blogger. The blog owner who promote their own services, expertise, and products, and want to increase the success of their blog to push the limits of what Blogger can do will get the most from this book. This book requires no special knowledge of Blogger or the related technologies: RSS, CSS, HTML and XML.