You create sites that make search engines happy? it? what search engine optimization is all about. Find out the most important search engines, what they are looking for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. ? You'll discover how to: Plan a strategy of search engine Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines do not like (and tricks that might actually get your site punished) Use Google? universal search, image search optimization, XML sitemaps, and more Select the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use a pay-per-click way to get the most bang your ad money Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and be a smart advertiser.