Liautaud shows how companies like Eli Lilly, MasterCard, and British Airways has created an electronic relationships among employees, suppliers, consumers and business partners to improve marketing, customer service, quality control, purchasing, and other activities. He explains how the internal "information democracy" allows them to immediately distribute all the essential details of their organization, while external "embassy information" to facilitate rapid transfer of the facts relating to external constituencies. To help readers develop their own individual strategy, it presents specific on gathering "intelligence customers," sharing information on products, supply chain optimization, and perform other important tasks.