On the Web campaign, Kirsten Foot and Steven Schneider examine the evolution of Web practice 'campaign, based on hundreds of campaign Web sites produced by the various political actors during this U.S.-based approach to practice and focus on campaigns as Web producers to make a book donation methodological and theoretical significance for both science and technology studies and political communication scholarship. Foot and Schneider explores the inherent tension between the desire to maintain control over campaign messages and resources and in general the decentralization dynamic web-based communication. They analyze specific strategies by which to reduce this campaign, researching ways of production techniques, coproducing Web content, online-offline convergence, and linking to other Web sites mediate the practice of informing, involving, connecting, and mobilizing supporters. Their conclusions about the trajectory of this last decade point the way for a Web campaign of political theory of technology and technology grounded theory of electoral politics. A digital installation available on the web describing the core concepts discussed in the text of this book with examples drawn from archived campaign Web sites.