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Modeling for Insight


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This book is clearly and practically deserves a place on the shelf every business analyst. " :? Jonathan Koomey, Ph.D., Lawrence Berkeley National Laboratory and Stanford University, author of Turning Numbers into Knowledge Problem Solving Mastering the Art Most business analysts are familiar with using spreadsheets to organize data and construct models of routine. With hands-on approach, this book provides readers with an effective modeling process and specific modeling tools to become a master modeler. The authors provide a structured approach to solving the problem using four major steps: the frame problem, problem diagrams, building models, and generate insights. examples of broad, graduated in difficulty, helping readers to internalize the process of modeling, while also showing the application of important modeling tool, including: Influence diagrams Spreadsheet engineering Parameterizing Sensitivity analysis Strategy Analysis Iterative model Real-world examples found in this book are drawn from various fields such as financial planning, insurance, pharmaceutical, advertising, and manufacturing. Detailed guide readers through the use of attachment software packages, and spreadsheet models are discussed in this book are available for download through the book-related Web sites.

Computer eBook Details

  • ISBN-10: 0470175559
  • ISBN-13: 9780470175552
  • Publisher: Wiley
  • Pages: 466
  • Date: October 2008

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