Customer relationship management, or CRM, is certainly a hot topic in business today. Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft? S CRM solution in an instant. ? Whether you re considering a CRM system for the first time or you've decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: Maintain and manage all customer information Microsoft CRM Personalise your work for your business Set up CRM to support sales, marketing, and customer service Use the Outlook client Manage territories and business units Create and manage events Produce quotes and invoices Implement and manage marketing campaigns Work with contracts, and more Microsoft Dynamics CRM 4 For Dummies is packed with information on latest version, this will help you get a unified view your customer information and interactions through integrated sales, marketing, and customer service features.