How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Web services, which are important and business-changing, crystal-clear to the layman, both IT and business leaders they have produced a must read book for management .." ? Paul Lipton, Senior Architect, Web Services and Computer Associates Unicenter Management Application "This is by far the best publication on our time SOA me. Recommending to everyone." Linthicum CEO?, Dave, BRIDGEWERX "Jason and Ron are experts in Service-Oriented Architecture (SOA) and has written the first book aimed at helping a nontechnical businessperson understand why the SOA computing revolution is very important for business Instead of giving death by keyword nerdy book, Jason. And Ron took the funny, smart, and insightful romp through new technology and how it impacts business in general. " Brad Feld?, Mobius Venture Capital Authors Jason Bloomberg and Ronald Schmelzer, senior analysts for highly respected IT consulting and analysis firm ZapThink-say, all in the title of their new book, East Service Business or Be Doomed!: How Service Orientation Will Change Your. This provocative new book to take out of service orientation is more familiar technological surroundings within service-oriented architecture and introduces a philosophy that advocates its rightful place in a business context, redefining a new way of thinking about your business and manage the process. Informal, challenging, and intelligent in style, Service Orient or Be Doomed "!: How Service Orientation Will Change Your Business shows you how you can best use technology resources to the business enterprise you achieve your goals and empower the company to go from" stuck " to competitive. "