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Pay Per Click Search Engine Marketing For Dummies


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Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on the use of geographic targeting Track your advertising investment results

Computer eBook Details

  • ISBN-10: 0471754943
  • ISBN-13: 9780471754947
  • Publisher: For Dummies
  • Pages: 384
  • Date: February 2006

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February 13, 2012, 11:17 am

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February 13, 2012, 10:07 am

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February 9, 2012, 10:16 am

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